Internet wisdom: social media
September 23, 2008
Folk definitions of “social media is” and “social media is not.”
Internet wisdom: social media
Folk definitions of “social media is” and “social media is not”, compiled by using Google to search for those phrases and recording what I found in the first 100 links.
social media is
… an absolute necessity to prosper in the 21st century
… dead
… everyone
… forcing the evolution that should have happened long before
… only the latest catalyst to humanize marketing
… not important, so we don’t do it here
… people
… becoming a core requirement for marketing managers
… quickly hitting our human limitations
… redefining how we relate to each other as humans
… organic
… for introverts
… a hammer, but I am not a nail
… far from overrated
… using us
… changing how we market online
… always changing
social media is not
… community
… dead
… a free for all
… mass media
… marketing
… a silver bullet
… an industry
… a commodity
… a direct response channel
… only about social media sites
… new — it is next
… technology, it’s just life
… a fad
… something you can do in your spare time
… a broadcast medium
… changing the nature of human relationships
